Storytelling for Tourist Guides Workshop

June 9, 2016

Limited places may be available for non-guides

Sheila Wee_April 2013_3_Image courtesy of the Asian Civilisations Museum

About the Workshop

A visitor’s experience of a tourist site, or a museum can be transformed by the people they meet there. The host, or guide can be a mere functionary, or can bring the experience to life, touching the heart and mind of the visitor. Storytelling is a valuable approach to engaging visitors and can be used to turn dry facts into a meaningful experience. In this workshop you will learn how to select suitable stories for your tours, craft them for telling and deliver them in an effective manner.

This workshop is commissioned by Singapore Tourism Board to train Licensed Tourist Guides. In some runs of the course there may be limited places available for aspiring tourist guides or other interested individuals. Singaporean and Permanent Resident Licensed Guides are subsidised for the Professional Development workshop, but others must pay the full cost of $165.

Workshop Outline

  • Introduction, overview and icebreaker
  • Demo storytelling
  • What is storytelling and how it works as a powerful communication and connection tool
  • Understanding and effectively using story architecture
  • Understanding the elements that make a story convincing and captivating
  • Performance tips and techniques
  • Discovering your personal storytelling style
  • Selecting effective stories for tourist guiding and integrating stories into existing tours
  • How to retell a story without memorising the words. A step-by-step process for internalising story structure and generating details that gives the participants the ability to create their own unique version of the story and the tools to work on any story.
  • Understanding the elements of vocal expression and practical vocal expression and vocal energy work.
  • Supportive feedback on storytelling strengths and areas to work on via a storytelling skills checklist
  • There will be presentations and demonstrations by the presenter and practical exercises for the participants. Storytelling techniques will be taught through engaging practical activities that harness the participants’ natural storytelling abilities and foster the development of their own storytelling style.

Scheduled workshop dates are:

  • Thursday 30 June 2016
  • Thursday 1 September 2016
  • Thursday 20 October 2016
  • Thursday 6 December 2016

Timing:  9am to 5pm

Cost:  Singaporean and Permanent Resident Licensed Tourist Guides – $82.50   Others – $165         (UTAP funding of $42.25 funding is available after completing the workshop for NTUC members)

Venue:  Irving Place, #07-13 ,The Commerze@Irving, Singapore 369546  (Less than 2 minutes walk from Tai Seng MRT). For full directions see:

For enquiries and registration please contact Sheila Wee at


Leave a Reply